This blog is dedicated to Data Warehousing & Big Data. It proposes articles, presentations on key topics that will interest enterprises which want to do more with their data.
What is buzz marketing? In the strict sense of the term, buzz marketing is creating noise around a product, service, company or brand. For example you can recruit consumers, preferably proactive volunteers who influence their peers, and help them to try...
Companies are facing and using more and more social media. For example: social networks, blogs, communities (wiki community, sponsored community, etc.), podcasts, microblogs, emails, webzines, videos on demand, websites, webinars. Social media impact...
Belgacom Group is the world 8th Telecom operator, it is 1st in Belgium for Mobile phone and landline services (e.g. 4,6 million mobile phone customers). The group employs 17 000 people, is owned (53, 5%) by the Belgium state and develop landline services...
In order to complete my previous posting regarding Social Media, you will find via the link below synthetic comments on real life and social network. In particular on: the word friends, about strong and weak ties, on how people communicate each other,...
« Mobile Marketing » is a expression defining the marketing acts which use mobile phone as a channel to reach customers and involve many specialised actors (e.g. Telecom and software companies, communication agencies) to set up these activity processes....
The Telecom market is saturating and to increase their turnovers, operators are very creative and launch many innovative offers combining devices (mobile phone, MP3 players...), software (music downloads,...) and network (IP calls, ...). On another level,...
Maintenance, Repair and Overhaul (MRO) operations are of extreme importance for some industries. They are particularly crucial for airplanes, helicopters, trains and heavy production machinery (such as power plant equipment). In fact, some equipment has...
If you attract thousands of new customers this is worthless if an equal number leaves. Minimizing customer churn is surely a smart objective. But how can I predict when my customers will churn and did Big Data could help? Facing this topic I have made...
Companies are looking increasingly to take advantage of Big Data, especially textual information, those generated via user tools by web or desktop applications. The analysts specialized in this subject believe that 70% of information of interest to business...
Companies are looking increasingly to take advantage of Big Data, especially textual information, those generated via user tools by web or desktop applications. The analysts specialized in this subject believe that 70% of information of interest to business...
Analyzes of texts put lights in two main types of information “facts and opinions”. Most current treatment methods of textual information aim to extract and use factual information, this is the case for example of research we do on the web. Analysis of...
LinkedIn was founded in 2003, is currently revenue 243 million and employs 1797 people. This is not what we call a large company. However, LinkedIn has 175 million members in 200 countries including 50% outside the U.S., two new members join the network...
~~IT market studies expert indicate that the advanced analysis of various data and the management of an increasing volume of data, are among the five priorities large enterprises CIOs and companies at the forefront of the world of internet. Big Data is...
A social network is a social structure that links actors (individuals and organizations), and highlights how actors are connected, from a simple relationship to family ties. We are all part of many networks that correspond to the dimensions of our life...
What is Information System Governance? The objective of IT governance is to maximize the added value of IT to the company strategy in its definition as well as in its application. It means it leads the developments, the implementation and the use of IT....
For McKinsey Global Institute, Big Data is the next frontier for innovation, competition, and productivity. IT experts say that Big Data challenges are more than data size and require new technologies like Map Reduce. Big Data conduct to new analysis...
Managing activities with the help of dashboards and simply analyzing past actions, is no longer enough to address today's competitive world. Taking leadership in a market requires more than being reactive to facts. To lead you should be more active, you...
Hi, · What is MapReduce? · What are MapReduce implementations? Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas. The attached presentation does not intend to be exhaustive on the...
In order to complete my four previous articles regarding Social Social CRM and Analytics, you will find via the link below synthetic comments on Social Media Monitoring. With this presentation you can view: How to understand and response to conversations...
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted...
A Big Data decision support system requires particular capabilities in terms of volume, variety of data and processing speed. Today companies to improve their knowledge models and forecasts, do not hesitate to take into account hundreds of factors, and...
A Social Network is a theoretical construction useful in the social sciences to study social relationships. Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are...
What is MDM and what does it involve? MDM aims at referencing, managing and synchronising all the data across a company (e.g. products and customers data) to ensure the liability and preciseness. By using a good data management, the company will be able...
For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space...
Hi, · What is a web log? · Where do they come from? · Why are they relevant? · How can we analyze them? · What about Clickstream? Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas....
