This blog is dedicated to Data Warehousing & Big Data. It proposes articles, presentations on key topics that will interest enterprises which want to do more with their data.
Social Media is a permanent part of media consumption behavior. Generations shows differences in terms of SM engagement, with the most extensive awareness and adoption among Gen Y and Gen X. New media, including SM, consumed alongside traditional forms...
All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and...
For many years, manufacturers have been trying to outperform the competition by offering up to five warranties on a car, for example, overusing the warranty argument in their marketing. Moreover, warranty costs have gone through the roof and repeated...
Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach. Facing this topic I have made a personal research,...
