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        <title><![CDATA[Bruley's Blog]]></title>
        <link>https://bruley.over-blog.com/</link>
        <generator>Overblog - https://www.over-blog.com</generator>
        <description><![CDATA[This blog is dedicated to Data Warehousing &amp; Big Data. It proposes articles, presentations on key topics that will interest enterprises which want to do more with their data.]]></description>
                    <item>
    <title><![CDATA[Big Data means to support Buzz Marketing actions]]></title>
    <link><![CDATA[https://bruley.over-blog.com/2014/03/big-data-means-to-support-buzz-marketing-actions.html]]></link>
    <guid>https://bruley.over-blog.com/2014/03/big-data-means-to-support-buzz-marketing-actions.html</guid>
    <pubDate>Tue, 18 Mar 2014 09:43:43 +0100</pubDate>
    <description><![CDATA[What is buzz marketing? In the strict sense of the term, buzz marketing is creating noise around a product, service, company or brand. For example you can recruit consumers, preferably proactive volunteers who influence their peers, and help them to try... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
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                    <item>
    <title><![CDATA[Big Data: Hadoop is not the universal panacea]]></title>
    <link><![CDATA[https://bruley.over-blog.com/2014/03/big-data-hadoop-is-not-the-universal-panacea.html]]></link>
    <guid>https://bruley.over-blog.com/2014/03/big-data-hadoop-is-not-the-universal-panacea.html</guid>
    <pubDate>Tue, 11 Mar 2014 09:23:08 +0100</pubDate>
    <description><![CDATA[~~IT market studies expert indicate that the advanced analysis of various data and the management of an increasing volume of data, are among the five priorities large enterprises CIOs and companies at the forefront of the world of internet. Big Data is... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Big Data Social Network Analysis fuelling Marketing improvement]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-big-data-social-network-analysis-fuelling-marketing-improvement-122849312.html]]></link>
    <guid>https://bruley.over-blog.com/article-big-data-social-network-analysis-fuelling-marketing-improvement-122849312.html</guid>
    <pubDate>Thu, 06 Mar 2014 10:04:00 +0100</pubDate>
    <description><![CDATA[A social network is a social structure that links actors (individuals and organizations), and highlights how actors are connected, from a simple relationship to family ties. We are all part of many networks that correspond to the dimensions of our life... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[What Big Data means at LinkedIn?]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-what-big-data-means-at-linkedin-122732690.html]]></link>
    <guid>https://bruley.over-blog.com/article-what-big-data-means-at-linkedin-122732690.html</guid>
    <pubDate>Wed, 26 Feb 2014 12:21:00 +0100</pubDate>
    <description><![CDATA[LinkedIn was founded in 2003, is currently revenue 243 million and employs 1797 people. This is not what we call a large company. However, LinkedIn has 175 million members in 200 countries including 50% outside the U.S., two new members join the network... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Big Data: opinions &amp; sentiments analysis]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-big-data-opinions-sentiments-analysis-122166173.html]]></link>
    <guid>https://bruley.over-blog.com/article-big-data-opinions-sentiments-analysis-122166173.html</guid>
    <pubDate>Tue, 21 Jan 2014 10:05:00 +0100</pubDate>
    <description><![CDATA[Analyzes of texts put lights in two main types of information “facts and opinions”. Most current treatment methods of textual information aim to extract and use factual information, this is the case for example of research we do on the web. Analysis of... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Did your business intelligence experts have the right tools for text analytics?]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-did-your-business-intelligence-experts-have-the-right-tools-for-text-analytics-121413710.html]]></link>
    <guid>https://bruley.over-blog.com/article-did-your-business-intelligence-experts-have-the-right-tools-for-text-analytics-121413710.html</guid>
    <pubDate>Tue, 03 Dec 2013 10:32:00 +0100</pubDate>
    <description><![CDATA[Companies are looking increasingly to take advantage of Big Data, especially textual information, those generated via user tools by web or desktop applications. The analysts specialized in this subject believe that 70% of information of interest to business... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Did your business intelligence experts have the right tools for text analytics?]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-did-your-business-intelligence-experts-have-the-right-tools-for-text-analytics-120998125.html]]></link>
    <guid>https://bruley.over-blog.com/article-did-your-business-intelligence-experts-have-the-right-tools-for-text-analytics-120998125.html</guid>
    <pubDate>Thu, 07 Nov 2013 10:12:00 +0100</pubDate>
    <description><![CDATA[Companies are looking increasingly to take advantage of Big Data, especially textual information, those generated via user tools by web or desktop applications. The analysts specialized in this subject believe that 70% of information of interest to business... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Big Data series #8: Churn]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-big-data-series-8-churn-120865189.html]]></link>
    <guid>https://bruley.over-blog.com/article-big-data-series-8-churn-120865189.html</guid>
    <pubDate>Wed, 30 Oct 2013 15:20:00 +0100</pubDate>
    <description><![CDATA[If you attract thousands of new customers this is worthless if an equal number leaves. Minimizing customer churn is surely a smart objective. But how can I predict when my customers will churn and did Big Data could help? Facing this topic I have made... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Big Data series #6: Marketing Attribution]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-big-data-series-6-marketing-attribution-120204221.html]]></link>
    <guid>https://bruley.over-blog.com/article-big-data-series-6-marketing-attribution-120204221.html</guid>
    <pubDate>Mon, 23 Sep 2013 10:20:00 +0200</pubDate>
    <description><![CDATA[Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach. Facing this topic I have made a personal research,... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Big Data series #7: Social CRM]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-big-data-series-7-social-crm-119647510.html]]></link>
    <guid>https://bruley.over-blog.com/article-big-data-series-7-social-crm-119647510.html</guid>
    <pubDate>Thu, 22 Aug 2013 08:57:00 +0200</pubDate>
    <description><![CDATA[Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Social CRM and Analytics: Social Media Monitoring]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-social-crm-and-analytics-social-media-monitoring-117758147.html]]></link>
    <guid>https://bruley.over-blog.com/article-social-crm-and-analytics-social-media-monitoring-117758147.html</guid>
    <pubDate>Mon, 13 May 2013 11:53:00 +0200</pubDate>
    <description><![CDATA[In order to complete my four previous articles regarding Social Social CRM and Analytics, you will find via the link below synthetic comments on Social Media Monitoring. With this presentation you can view: How to understand and response to conversations... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Big Data series #5: MapReduce]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-big-data-series-5-mapreduce-117330324.html]]></link>
    <guid>https://bruley.over-blog.com/article-big-data-series-5-mapreduce-117330324.html</guid>
    <pubDate>Wed, 24 Apr 2013 09:22:00 +0200</pubDate>
    <description><![CDATA[Hi, · What is MapReduce? · What are MapReduce implementations? Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas. The attached presentation does not intend to be exhaustive on the... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Logistics Dashboards &amp; Enterprise Data Warehouse]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-logistics-dashboards-enterprise-data-warehouse-116361861.html]]></link>
    <guid>https://bruley.over-blog.com/article-logistics-dashboards-enterprise-data-warehouse-116361861.html</guid>
    <pubDate>Wed, 20 Mar 2013 14:27:00 +0100</pubDate>
    <description><![CDATA[Managing activities with the help of dashboards and simply analyzing past actions, is no longer enough to address today's competitive world. Taking leadership in a market requires more than being reactive to facts. To lead you should be more active, you... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Importance of Detailed Data in Maintenance Operations]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-importance-of-detailed-data-in-maintenance-operations-114666431.html]]></link>
    <guid>https://bruley.over-blog.com/article-importance-of-detailed-data-in-maintenance-operations-114666431.html</guid>
    <pubDate>Wed, 23 Jan 2013 16:03:00 +0100</pubDate>
    <description><![CDATA[Maintenance, Repair and Overhaul (MRO) operations are of extreme importance for some industries. They are particularly crucial for airplanes, helicopters, trains and heavy production machinery (such as power plant equipment). In fact, some equipment has... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[ERP Tools, Enterprise Data Warehouse and Warranty Management]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-erp-tools-enterprise-data-warehouse-and-warranty-management-113824241.html]]></link>
    <guid>https://bruley.over-blog.com/article-erp-tools-enterprise-data-warehouse-and-warranty-management-113824241.html</guid>
    <pubDate>Thu, 27 Dec 2012 10:44:00 +0100</pubDate>
    <description><![CDATA[For many years, manufacturers have been trying to outperform the competition by offering up to five warranties on a car, for example, overusing the warranty argument in their marketing. Moreover, warranty costs have gone through the roof and repeated... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Intelligence to Support Active Businesses]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-intelligence-to-support-active-businesses-112882472.html]]></link>
    <guid>https://bruley.over-blog.com/article-intelligence-to-support-active-businesses-112882472.html</guid>
    <pubDate>Tue, 27 Nov 2012 14:01:00 +0100</pubDate>
    <description><![CDATA[All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Web Logs &amp; Clickstream Analysis]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-web-logs-clickstream-analysis-111621602.html]]></link>
    <guid>https://bruley.over-blog.com/article-web-logs-clickstream-analysis-111621602.html</guid>
    <pubDate>Wed, 24 Oct 2012 11:09:00 +0200</pubDate>
    <description><![CDATA[Hi, · What is a web log? · Where do they come from? · Why are they relevant? · How can we analyze them? · What about Clickstream? Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas.... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Social Media: how to measure their impact?]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-social-media-how-to-measure-their-impact-110486435.html]]></link>
    <guid>https://bruley.over-blog.com/article-social-media-how-to-measure-their-impact-110486435.html</guid>
    <pubDate>Mon, 24 Sep 2012 12:09:00 +0200</pubDate>
    <description><![CDATA[For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Master Data Management Solutions]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-master-data-management-solutions-109248393.html]]></link>
    <guid>https://bruley.over-blog.com/article-master-data-management-solutions-109248393.html</guid>
    <pubDate>Mon, 20 Aug 2012 12:33:00 +0200</pubDate>
    <description><![CDATA[What is MDM and what does it involve? MDM aims at referencing, managing and synchronising all the data across a company (e.g. products and customers data) to ensure the liability and preciseness. By using a good data management, the company will be able... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Big Data series: Social Network Analysis]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-big-data-series-social-network-analysis-107099060.html]]></link>
    <guid>https://bruley.over-blog.com/article-big-data-series-social-network-analysis-107099060.html</guid>
    <pubDate>Mon, 18 Jun 2012 14:03:00 +0200</pubDate>
    <description><![CDATA[A Social Network is a theoretical construction useful in the social sciences to study social relationships. Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Your IT infrastructure will not support Big Data requirements]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-your-it-infrastructure-will-not-support-big-data-requirements-106085988.html]]></link>
    <guid>https://bruley.over-blog.com/article-your-it-infrastructure-will-not-support-big-data-requirements-106085988.html</guid>
    <pubDate>Wed, 30 May 2012 13:50:00 +0200</pubDate>
    <description><![CDATA[A Big Data decision support system requires particular capabilities in terms of volume, variety of data and processing speed. Today companies to improve their knowledge models and forecasts, do not hesitate to take into account hundreds of factors, and... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Gather Technical and Business Worlds]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-gather-technical-and-business-worlds-102707540.html]]></link>
    <guid>https://bruley.over-blog.com/article-gather-technical-and-business-worlds-102707540.html</guid>
    <pubDate>Mon, 02 Apr 2012 12:45:00 +0200</pubDate>
    <description><![CDATA[The Telecom market is saturating and to increase their turnovers, operators are very creative and launch many innovative offers combining devices (mobile phone, MP3 players...), software (music downloads,...) and network (IP calls, ...). On another level,... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Social Media Trends &amp; Value Across Generations]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-social-media-trends-value-across-generations-101413248.html]]></link>
    <guid>https://bruley.over-blog.com/article-social-media-trends-value-across-generations-101413248.html</guid>
    <pubDate>Mon, 12 Mar 2012 10:16:00 +0100</pubDate>
    <description><![CDATA[Social Media is a permanent part of media consumption behavior. Generations shows differences in terms of SM engagement, with the most extensive awareness and adoption among Gen Y and Gen X. New media, including SM, consumed alongside traditional forms... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Mobile Marketing]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-mobile-marketing-100233233.html]]></link>
    <guid>https://bruley.over-blog.com/article-mobile-marketing-100233233.html</guid>
    <pubDate>Mon, 27 Feb 2012 12:22:00 +0100</pubDate>
    <description><![CDATA[« Mobile Marketing » is a expression defining the marketing acts which use mobile phone as a channel to reach customers and involve many specialised actors (e.g. Telecom and software companies, communication agencies) to set up these activity processes.... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Real Life &amp; Social Network]]></title>
    <link><![CDATA[https://bruley.over-blog.com/article-real-life-social-network-98999439.html]]></link>
    <guid>https://bruley.over-blog.com/article-real-life-social-network-98999439.html</guid>
    <pubDate>Fri, 10 Feb 2012 09:34:00 +0100</pubDate>
    <description><![CDATA[In order to complete my previous posting regarding Social Media, you will find via the link below synthetic comments on real life and social network. In particular on: the word friends, about strong and weak ties, on how people communicate each other,... ]]></description>
        <dc:creator><![CDATA[bruley]]></dc:creator>
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