This blog is dedicated to Data Warehousing & Big Data. It proposes articles, presentations on key topics that will interest enterprises which want to do more with their data.
What is buzz marketing? In the strict sense of the term, buzz marketing is creating noise around a product, service, company or brand. For example you can recruit consumers, preferably proactive volunteers who influence their peers, and help them to try...
Lire la suite~~IT market studies expert indicate that the advanced analysis of various data and the management of an increasing volume of data, are among the five priorities large enterprises CIOs and companies at the forefront of the world of internet. Big Data is...
Lire la suiteA social network is a social structure that links actors (individuals and organizations), and highlights how actors are connected, from a simple relationship to family ties. We are all part of many networks that correspond to the dimensions of our life...
Lire la suiteLinkedIn was founded in 2003, is currently revenue 243 million and employs 1797 people. This is not what we call a large company. However, LinkedIn has 175 million members in 200 countries including 50% outside the U.S., two new members join the network...
Lire la suiteAnalyzes of texts put lights in two main types of information “facts and opinions”. Most current treatment methods of textual information aim to extract and use factual information, this is the case for example of research we do on the web. Analysis of...
Lire la suiteCompanies are looking increasingly to take advantage of Big Data, especially textual information, those generated via user tools by web or desktop applications. The analysts specialized in this subject believe that 70% of information of interest to business...
Lire la suiteCompanies are looking increasingly to take advantage of Big Data, especially textual information, those generated via user tools by web or desktop applications. The analysts specialized in this subject believe that 70% of information of interest to business...
Lire la suiteIf you attract thousands of new customers this is worthless if an equal number leaves. Minimizing customer churn is surely a smart objective. But how can I predict when my customers will churn and did Big Data could help? Facing this topic I have made...
Lire la suiteToday’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach. Facing this topic I have made a personal research,...
Lire la suiteSocial CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted...
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